We are on a mission to get millions of people moving through irresistible, inclusive and entertaining athletic events. Run, dance, laugh, jog, stretch, HIIT, yoga, eat, drink, art, dance - we're all about working hard and playing harder.
ASICS London 10K and Weetabix Protein are inviting families to virtually take part in an exciting nationwide running initiative, the Virtual Weetabix Protein Youth Challenge, to encourage children across the country to get moving.
Meet the team behind the events.
Sweat for the causes that move you.