We believe in sport as a catalyst for positive social change, exemplified by our many Sporters who move for charitable causes. We champion free and youth fitness in our host communities, and in the UK for VS Hackney, we've teamed up with Youth Sport Trust to get more kids playing sports. We are working together to identify local programmes in each community hosting our Festivals of Fitness that use sport and physical activity to create positive social, physical and emotional change.
Last year, Youth Sport Trust was able to give over 800,000 young people direct opportunities to participate in high quality physical education and sport and over 100,000 youth were given training opportunities which included coaching, officiating, and volunteering. We want to keep the momentum of their programmes going strong, so Virgin Sport is covering Youth Sport Trust’s administrative fees to ensure that 100% of your donations go straight to funding these initiatives.
At Clapton Girls Academy in Hackney, Youth Sport Trust has initiated this project to help young girls understand the benefits of a healthy active lifestyle and empowering them to participate in school and community activities that ultimately improve self belief, body confidence, and motivation, cementing a foundation that can lead them to be community role models and future leaders.
This programme gives families with limited resources a chance to come together to take advantage of community facilities where they can participate in a number of different physical activities and share a healthy evening meal.
Young people and their families who don't have an opportunity to regularly travel outside of their local borough are provided with regular opportunities to experience orienteering, sport, and outdoor activities in the countryside. This programme, based at City Academy, will offer families the chance to experience life outside of their routine day-to-day who otherwise don't have the transportation or funds, eliminating barriers to participation.
The Youth Sport Trust is an independent UK charity devoted to building a brighter future for young people. Driven by the belief that every child has a right to access high quality physical education, they aim to provide all young people with physical activities in an ever-changing and challenging global environment.
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