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Events

The British 10k

09 Jul 2017

Lace up and experience the city’s most iconic landmarks with a very British 10k. Run by Trafalgar Square, the Embankment, Big Ben and more on our hop-on-keep-hopping run tour. Do it for the Queen, do it for your country or do it for the glory that is summertime in London.

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Oxford

08 Oct 2017

Fall in love with Oxford on the fast and flat 13.1 mile route flush with historic views from the City Centre start. Push yourself to speed through a tour of world-famous museums, universities, parks and more - you’ll leave feeling accomplished and cultured.

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San Francisco

13 - 15 Oct 2017

With quad-busting uphills and fresh ocean air, the City by the Bay lives the active way. Go the extra mile in a new twist on the half-marathon, or venture up one of the prettiest peaks in town. With music, art, local food and celebration of the community culture, there'll be something for everyone. After a weekend of this festival of fitness, you'll leave your heart in San Francisco too.

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Past Festivals

Hackney

30 Apr 2017

We heart you, Hackney. A big thank you to everyone who ran the Hackney Half, the 5.5k, who got fit with us, cheered, celebrated and toasted. See the results and recap here.

Game On

It's Sport with a Twist. And a Shout.

We kick off in London and San Francisco with our unique festivals of fitness. By adding a splash of Virgin flavour to fitness, culture and neighbourhood favourites, we are here to shake things up.

Athlete selfie
athlete human pyramid

It's Sport with a Twist. And a Shout.

We kick off in London and San Francisco with our unique festivals of fitness. By adding a splash of Virgin flavour to fitness, culture and neighbourhood favourites, we are here to shake things up.

Game On