Privacy Policy

Here at Virgin Sport UK Limited (a company incorporated in England and Wales with company number 08371074 and whose registered office is at The Battleship Building, 179 Harrow Road, London, W2 6NB), ("Virgin Sport", "we" or "us"), we take your privacy seriously. We're committed to protecting the privacy of any personal information you give us. We will comply with all applicable data protection legislation. We are registered on the public register of data controllers maintained by the Information Commissioner in the UK.

We have a philosophy here about the way we use your consent to be contacted for marketing purposes (if you give us that consent). If you hear from us, we will always aim to be respectful, relevant and appropriate. If at any time you don't feel we've lived up to our philosophy, please let us know straight away by getting in touch with us. You always have the right to withdraw your consent to us contacting you for marketing purposes at any time.  Do this by clicking on the unsubscribe link at the bottom of the correspondence sent to you or by contacting us at [email protected].

Please take the time to read this privacy policy, which is part of our terms of use for (the “Site”). This policy explains how we collect, use and store the personal information you provide to us. 'Personal information' is information which identifies you or another person, or is capable of doing so.

This policy may change from time to time and, if it does, the up-to-date version will always be available on the Site. Please note that by continuing to use the Site you are agreeing to any updated versions.


In this privacy policy where we refer to the Virgin Group we mean: (a) any entity over which Sir Richard Branson and/or any of his family members have control (whether direct or indirect ownership of shares, or direct or indirect management of that entity); (b) any entity in the Virgin family of companies which is authorised to use the name "Virgin"; and (c) the Virgin Foundation (a registered charity trading as Virgin Unite).

What information will we collect from you?

We may collect and process the following data about you:

Information you give us

You may give us information about you by filling in forms on the Site or by communicating with us verbally, by phone, by email, by your actions or otherwise. This includes information you provide when you create an account, register for an event (as a participant or a spectator), participate in or spectate at a Virgin Sport event, update your profile information, participate in discussion boards, enter a competition, promotion or survey and when you report a problem with our Site. The information you give us may include the following:

  • Contact details including your name, email address and phone number;
  • Personal details including gender, data of birth, age on race day and country in which you are based;
  • Medical information including medical conditions, medication taken, whether you have a disability and Vitality membership details (if relevant);
  • Race day information including predicted time bracket, t-shirt size, why you're running, emergency contact name and number; and
  • Event history information including where you heard about the event, if you've taken part in the event previously and whether you take part in other events of a similar nature.

Information we collect about you

With regard to each of your visits to the Site we may automatically collect the following information:

  • technical information, including the Internet Protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from the Site (including date and time); pages you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

With regard to you participating in or spectating at an event, we may collect the following information:

  • your participation in and attendance at the event;
  • photographs or video of you before, during or after the event; and
  • race time and performance information.

Information we receive from other sources

We may receive information about you if you use any of the other websites we or the Virgin Group operate.

We are also working closely with third parties (including, for example, analytics providers and photo, video and timing partners) and may receive information about you from them.

We may also receive personal information about you or on your behalf in the following circumstances:

  • a participant in our event may have provided your name and contact details as their emergency contact or as spectator attending the event to support a participant; or
  • someone may have:
    • gifted you with participation in one of our events;
    • entered you as a member of their group; or
    • given us your name as their parent/guardian, so that we may check you, as their parent/guardian, agree to their participation in the event for which they have applied,

in which case they will have provided us with your name and contact details.

Will we use your information for marketing?

We may display offers, promotions, products or services on the Site which we think will interest you based upon the information we collect from your cookies. We may also advertise other Virgin Sport events similar to those you’ve attended or expressed an interest in.

We may also send you marketing information or other email communication based on your use of the Site if you’ve consented to us doing so. You may opt out of marketing communications at any time via the unsubscribe link at the bottom of the relevant email.

How else will we use your information?

We may also use your information for the following purposes:

  • To help provide services to you and to analyse your use of the Site
  • To enable you to pay for and participate in events
  • To help you connect with any charity that you've asked to contact you
  • To provide you with race photos, video and race time and performance information
  • In the event of any medical or health and safety emergency
  • To carry out surveys occasionally and to analyse our user base — ultimately we want to ensure that the Site provides everything that you, our audience, is looking for
  • To check whether you are eligible for a competition and to contact you if you win
  • To comply with the law
  • As we feel is necessary to prevent illegal activity or to protect our interests

And we won't keep hold of your personal information for longer than is reasonably necessary or required by law.

Will we share your information with anyone else?

Our default position is to only share your information anonymously or only if…

  • We are required to do so to comply with the law or with the directions of the courts or other authorities
  • We feel it is reasonably necessary to prevent illegal activity or to protect our interests
  • We feel that products and services of other members of the Virgin Group may interest you
  • It helps our trusted third party service providers to provide and improve our service to you or to carry out surveys and user analysis to understand your needs and preferences. We require these service providers to keep your personal information safe and secure. These trusted third parties would only be permitted to use your personal information for the purposes we specify. Our trusted third party service providers include the organisations that support us with our events including, those that provide our timing technology and photography, as well as our technology and marketing vendors.

We may also share some broader statistics and customer profiling information with third parties (including sponsors and charity partners) and other members of the Virgin Group - but we'll keep it anonymous, so you won't be identifiable from that data.

We may disclose your personal information to third parties:

  • in the event that we sell any business or assets, in which case we may disclose your personal data to the prospective buyer of such business or assets.
  • if Virgin Sport or substantially all of its assets are acquired by a third party, in which case personal data held by it about you may be one of the transferred assets.

What if you post information on our Site?

This Site contains an opportunity for users to comment on content on the Site (“User Comments”). You may also separately provide us with other content (including photos, links, videos and articles) that you wish us to post on the Site, or via sharing your social media posts and allowing Virgin access to your social media feeds such as on Facebook, Twitter and Instagram (“Other Content”) (User Comments and Other Content together being "User Content"). If you choose to post or permit such information to be posted on the interactive parts of our Site, we have to state that you do so at your own risk. This is the case whether the User Content is uploaded directly onto, though us or through a connected site.

This means your User Content:

  • won't have its usage and circulation limited as described in the sections of this policy above headed 'Will we use your information for marketing?', 'How else will we use your information?' and 'Will we share your information with anyone else?'
  • won't be protected as described in the section of this policy below headed 'Will we be transferring any personal information outside the EEA?'
  • won't be held securely as described in the section of this policy below headed 'How will we make sure our Site is secure?'.

We are obliged by our legal eagles to state that neither us nor any other Virgin Entity will be liable to you or to any third party for any loss or damage resulting from any User Content posted on the Site. Because of the open nature of the site, User Content is not approved by Virgin Sport and as such, any views expressed in such User Content may not necessarily represent the views of Virgin Sport. We may keep an eye on User Content from time to time but please note that we have no obligation to police it. If we have any concerns, we may remove User Content from the Site with or without notice.

If you have any concerns about User Content appearing on this Site, please contact us at the following email address: [email protected].  

How will we make sure our Site is secure?

We follow strict security procedures as to how your personal information is stored and used, and who sees it, to help stop any unauthorised person getting hold of it. All personal information you register on this Site will be located behind a firewall. We take security extremely seriously but as no system is 100% secure, we can't completely guarantee the protection of your personal information, any more than any other organisation can. So we can't accept any liability for the loss, theft or misuse of the personal information which you've registered on this website if there is a security breach.

Will we be transferring any personal information outside the EEA?

The data that we collect from you may need be transferred to, and stored at, a destination outside the European Economic Area (EEA). For example, your information may need to be processed by staff who work for us but operate outside the EEA. Such staff may be engaged in, among other things, analysing and profiling the use made by you (and other users) of our Site. We may also transfer your data to a company based outside the EEA for other reasons (e.g. if our hosting company is based in the US). Countries outside the European Union may have a lower standard of protection for personal information than that required by EU data protection laws. If we transfer your data to a company based outside the EEA, we will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy and EU law. By submitting your personal data and using our Site, you agree to this transfer, storing or processing.

What about personal information relating to minors?

Protecting the online privacy of children is especially important. To become a registered user of Virgin Sport, you will need to be over the age of 13. If you are under 13 years old, please do not provide us with your name, contact details or any other information about yourself. To find out more, please read our Terms and Conditions. If you are over 13, your personal information will be collected and used in accordance with this policy.

Unfortunately, age restrictions are in operation for every Virgin Sport event, which may differ according to the event. Please ensure that you read the age restrictions for each event carefully before registering.

Are you protected by this policy outside

Our Site contains links to other websites. Obviously, we don't have any control over them and take no responsibility for any information you give them. Other sites have different privacy and security policies, which we advise you to read.

How you can access your information

You can request, at any time, access to the personal information we hold about you. You can write to us at the following address requesting access to your personal information. 
c/o Virgin Sport
The Battleship Building
179 Harrow Road
London W2 6NB

You are entitled to be told by us whether we or someone else on our behalf is processing your personal information; what personal information we hold; details of the purposes for the processing of your personal information; and details of any third party with whom your personal information has been shared. (We may charge a small admin fee for providing this information.) You can also request that we correct any personal information which we hold about you where it is inaccurate.

Sometimes you may be asked to provide proof of identity before we show you your personal information - that's so we can prevent unauthorised access.

Your right to complain

If you have any issues with the way we have handled your data, you can lodge a complaint with the Information Commissioner here:

Cookie Policy

What are cookies?

We use "cookies" to store and collect information regarding your use of our Site. Cookies are small pieces of information stored by the browser on your computer's hard drive. They send the information stored on them back to our web server when you access our Site. These cookies enable us to load the Site in such a way as to reflect your personal preferences (based on your previous browsing on the Site as well as keywords we may be able to gather from the URLs of webpages from which you accessed the Site, your IP address and any search engine used to reach the Site). We use these cookies to improve your experience on our Site and recommend content that may be of interest to you. You can find out more about cookies at and more about the cookies we use below.

What cookies do we use?

We only set a few cookies ourselves, but when we include content from other sites (such as Instagram or Pinterest), they also get the opportunity to set cookies, to help them serve their content better. We've broken down the main types of cookies you'll see on the Site below, and what they are used for, but we can't guarantee that we'll have listed every type of cookie you might get from a third party - they can change them at any time as their needs change.

Analytical and Performance Cookies

We may use analytics service providers (e.g. Google Analytics) for website traffic analysis and reporting. Analytics service providers generate statistical and other information about the use of the Site by using cookies. They allow us to recognise and count the number of visitors and to see how often visitors return to the Site, how long they stay and how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily. The information generated relating to the Site may be used to create reports about the use of the Site and the analytics service provider will also store this information.

Advertising and Targeting Cookies

These cookies record your visit to our Site, the pages you have visited and the links you have followed to other sites. We will use this information to try and make our Site and other sites that you visit more relevant to your interests. We may also share this information with others, such as other members of the Virgin Group and carefully selected third parties, for this purpose.

We work with technology partners to support our website and to provide you with relevant information about the products and services of other members of the Virgin Group on our Site and on affiliated sites or sites within the advertising networks we work with. We may use cookies on our Site to help us to place relevant Virgin Group advertising on others’ sites when you visit such sites. We do this because we value your visit to our site and hope that you will be interested in other Virgin offerings when you visit other sites. If you are not happy with this, please see the section of this policy titled “How do I turn cookies off below”.

Functionality Cookies

We may use functional cookies that allow us to remember choices you have made in relation to the Site so as to provide a more personalised experience and enhanced user experience by delivering content specific to your interests.

Strictly Necessary Cookies

These are cookies that are required for the administration and operation of our Site. Some cookies that we use are necessary for our Site to function properly and to enable you to move around the Site and use its features.

Cookies from Third Parties

To improve our Site, in some cases we include plug-ins from third party offerings such as ‘Add This’, ‘YouTube’, ‘Instagram’ and ‘Pinterest’. When we include these social 'plugins', it gives those sites the flexibility to use cookies. They can't read any cookies we set from, and we can't read any cookies they set, but it lets them do the same kind of traffic measuring that we do on the rest of the Site, and it also lets them know whether you're logged in.

For example, we use ‘Add This’ on our Site to enable you to easily share the content you view on the Site. We also include content from some other sites in our updates, most notably YouTube videos. When we do this, YouTube may store cookies in order to track how people are watching videos from their site.

Other sites and services (including, for example, advertising networks, providers of external services like web traffic analysis services and content recommendation engines) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

How do I turn cookies off?

If you do not wish us to install cookies or you don’t agree with how we use these cookies in any way, you can change the settings on your internet browser to reject cookies. For more information please consult the “Help” section of your browser or visit or Please note that if you do set your browser to reject cookies, you may not be able to use all of the features of our Site.

Talk to us

If you have any queries, comments or complaints regarding this privacy policy, just get in touch. You can contact us through the “Contact” section of this Site or write to us at either the address set out above or the following email address: [email protected].

This policy was last updated in January 2017.